“Do I really need SEO?” this is a common question asked by brands big and small and quite simply, the answer is yes you do need SEO! Building a website without SEO is like throwing a party and not telling anyone. No one will know there’s a party, no one will know where to go, and then no one shows up. Total disaster.

Whether you’re rebranding, updating your online presence, or have finally decided to take your brand out of the dark ages, you have to do it right, otherwise, what’s the point?

This article unpacks the importance and purpose of SEO. So, before Google changes its algorithm (again), let’s get down to the basics of throwing your brand the best Arrive Online party to give your website the best shot it’s got to be the talk of the town!


We all love attention (some more than others), but your brand deserves all the attention it can get right? After all, it’s YOUR party! Think of SEO as THE solution to make sure all eyes are on you!

SEO simply stands for Search Engine Optimization. See, not such a mouthful, right? But what does it all mean? Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.  Think of it this way, if you are a ‘word of the day’ kind of human, then consider SEO the words and phrases which make up your brands digital presence and opportunity to be discovered for the goods and services your brand offers! No pressure.

SEO is all about how you write about your brand online to get attention from all the cool kids on the block, you know, like those popular search engines we all use – GoogleBing and Yahoo! and Facebook (to name a few). If you have the cool kids showing your brand on the top of their search engines, then you my friend, are in with the right crowd to take your brand to the next level.


So, how can you get all the cool kids to notice you? Well, like with any great party, its all about the party favours, the social connections, and all-round good vibes. Get one of these elements wrong and your party might be heading towards implosion. However, get it right and the cool kids are sure to notice!

Gone are the days where you could simply write content using carefully curated keywords and phrases and rank on search engines. SEO is now comprised of multiple elements such as; content, copy, blogs, social media, connections, external and internal links, business locations, as well as competitor and keyword research that works harmoniously together to produce the best and most valuable results to search engines when people are searching for products or services that your brand offers.


What are you selling? What service are you offering? How would you go about searching for yourself online? What keywords would be most relevant to your brand? These are the questions you need to be able to answer when compiling your SEO strategy.

Search engines are notoriously picky, and rightly so. It is their duty to deliver the most relevant, on topic and valuable results to their users – after all, search engines drive the majority of online traffic.

SEO friendly content will have a greater possibility of ranking at the top of the search engine results which is why it is important to pack all SEO elements into a carefully curated party mix when compiling your brands digital debut. Remember, no one ever got popular from ranking on page 6 on the search engine results.


A magician never reveals all their secrets but depending on your willingness to learn and time available, you could get started on some basic SEO yourself. However, we highly recommend leaving it to the experts rather than chancing your luck on “pick a card” and trying to pull a rabbit out of a hat. Arrive Online makes the magic happen all while giving you time to put your passion and efforts into what you love while we get to do the same. Give your brand the best Arrive Online party.

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