Be honest now, when you go and buy that perfect new outfit for your next big night out, you don’t forget a single thing. From the perfect shoes, clothes and accessories to the hours spent in front of the mirror making sure you’re “totes gorg” not a detail is left unexamined or un-blinged… BUT the most important part of the entire experience is the plans you make with those around you to ensure that wherever you go and whatever you do, the right people are going to see you looking so super fly, otherwise, what would the point be? It’s exactly the same when it comes to your online video marketing – Creating a beautiful business video takes talent, time, and resources. Whether you’re producing your video in-house or with an outside team, the process can be expensive and time-consuming. The biggest problem is that after all the blood, sweat, and tears to produce a phenomenal final product, a big piece of the puzzle is often overlooked…the promotion strategy.
Making online waves with your video needs to be planned right up front with the video production itself. Perhaps, you’ve gotten really great at promoting your other online content – but marketing video content is a whole new beast. Because we know video content resonates incredibly well with audiences – Just including a video on your landing page can increase conversions by 80% – taking the time to drive people to find, play and watch your video is worth the effort and the budget.
From social influencers to PR guru’s; video seeding and the perfect set of SEO keywords; this landscape can be a tricky little journey that’s sometimes very difficult to navigate successfully, which is why it is so critical to include a dedicated plan for your online video marketing campaign from the outset.
Let’s have a look at an incredibly well marketed video campaign.
Here we have a campaign that included a gorgeously shot, emotionally gripping video, but it wasn’t the video itself that made all the waves, it was the marketing campaign around it. Within minutes of the upload, firmly focused PR started, and it was shared to major websites, blogs and on social media. Influencers played a pivotal part of this campaign and were agreed upon and targeted beforehand, creating hype and excitement which rippled through the online grapevine. The key word here is ‘planning’ – whether influencers were paid or not, the success of this video hinged on the fact that they had a planned road map of where they wanted to be before hand and they stuck to it. Within the first 24 hours, the video had reached over 100,000 views, and websites and news sources picked upon it because hey, who wants to be left out of a conversation that’s spreading like wildfire.
Now we all know that not every small business has the budget to back an online takeover, but what we do know is that we have a smorgasbord of options right at our fingertips when it comes to the phenomena that is the online playing field. All it takes is some forward thinking and a sound plan. Target up and coming influencers who aren’t going to demand an arm and a leg for a share here and there; do a little keyword research; find a likeminded tribe and share your video with them… word of mouth can be like virtual wildfire; find yourself an online video guru and buy them a beer – making friends with the right brain can be the difference between going viral or going to bed hungry.
Fact – video is rapidly eating the internet. As mobile connections get faster and data caps phase out, it will only get more popular. Your target audience is likely already looking for video content about your industry, so you just have to make sure you aren’t practicing random acts of video.
Alternatively, you could sit back, open a bag of chips and let us do your online video marketing… it’s what we do, and we do it well 😉